Old Adults Are More Engaged on Facebook, Especially in Politics: Evidence From Users in 46 Countries

By Polarización In Polarización, redes sociales y consumo de medios




Evidence is emerging that old adults share more disinformation online and are more politically polarized. Based on the Facebook Privacy-Protected Full URLs Data Set, a vast Facebook database with demographic information of those who saw and shared links on Facebook in 46 countries, we investigated the impact of age on link-sharing activity. We found that in 45 of 46 countries, the average age of people who shared links was considerably higher than the age of those who saw the links. In a more detailed study, with 82% of Facebook users residing in South America, we found that the average age increases consecutively in the sharing of non-political content, in the sharing of political content and in the sharing of partisan sites.

Pablo Ortellado
University of São Paulo (USP)

Márcio Moretto Ribeiro
University of São Paulo (USP) – School of Arts, Sciences and Humanities (EACH)

Gabriel Kessler
Universidad Nacional de San Martín (UNSAM)

Gabriel Vommaro
Universidad Nacional de San Martín (UNSAM)

Juan Carlos Rodriguez-Raga
Universidad de los Andes, Colombia

Juan Pablo Luna
Pontifical Catholic University of Chile

Eduarth Heinen
University of São Paulo (USP)

Laura Fernanda Cely
Universidad de los Andes, Colombia

Sergio Toro
affiliation not provided to SSRN